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- 1mGTM #2 - The secret MVP of Product messaging that sells + free template
1mGTM #2 - The secret MVP of Product messaging that sells + free template
If only there was a simple Product Messaging framework to follow. One to create all types of content, from Landing page, to Sales letters.
Tom Tomaszewski
October 28, 2024
If only there was a simple Product Messaging framework to follow. One to create all types of content, from Landing page, to Sales letters.
Maybe you are a Startup Founder building a revolutionary product that the market just don’t get.
Or maybe you are a Solopreneur wearing many hats, juggling responsibilities between tech and marketing, looking for an easy to follow Product messaging framework.
Look no further. Below, I’m unpacking the MVP of Product messaging that sells, so you can focus on what matters the most - building an awesome product. And then give an example.
And throwing in a free Notion template for you to copy.
Let’s dive in.
First, let’s define Where you will play
Target Persona | at Company type | dealing with Context | facing a Problem | created by Status quo | and alternatives |
|---|---|---|---|---|---|
The singular customer. | Define one target company category | Be explicit about what your target persona is struggling to achieve | Why is it hard to achieve the goal within context | What is the current way to cope with the problem | How competitors undersolve the problem |
next, define What you will play with
Product category | offering Use-case | enabled by Capability | delivered with Feature | resulting in Outcome | delivering Impact |
|---|---|---|---|---|---|
Your main product category | What is the main use-case of your product | What your product can do | What enables that Capability | The opposite of the problem statement | The value delivered to the customer |
And the promised example:
Target Persona | at Company type | dealing with Context | facing a Problem | created by Status quo | and alternatives |
|---|---|---|---|---|---|
RevOps Manager… | at a Mid-market B2B SaaS company… | trying to improve prospecting efficiency… | but facing insufficient data coverage in any one tool… | so reps loose time manually searching and researching leads | juggling multiple disconnected tools. |
Product category | offering Use-case | enabled by Capability | delivered with Feature | resulting in Outcome | delivering Impact |
|---|---|---|---|---|---|
B2B Prospecting data aggregator and AI sales messaging agent | that enables you to reach prospects at scale with personalised outreach | by enriching contacts with data from 75+ providers in one tool, deploying AI agents to research accounts and crafting tailored messages automatically | utilizing Excel like tables and built in templates | to 3x your data coverage with no manual work | reducing costs and tools while improving Sales rep efficiency |
That’s it. In the following posts I’ll show you how to use parts of the framework to create all kinds of copy that sells, from Landing pages, through Sales letters to Ads.
Grab your free MVP Product messaging framework Notion template here:
P.S.
Can you guess the product from the Example?
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